Samsung's new TVs sets a new standard in premium Ultra HD content and elevates the viewing experience to new heights. At the recent Samsung SEA Forum held in Bangkok, Thailand, the Korean company announced that its new lineup of SUHD TVs will be coming to Malaysia. Powered by the company's own Tizen platform, the SUHD TVs are the company's new line of premium flagship televisions.
The company reserves the "S" identification for its most premium, flagship products that signify a true leap forward in technology. As the first "S" branded TV, Samsung's SUHD TV is designed to excite all senses, with sensational pictures, seamless interaction and stylish design.
The SUHD TVs demonstrate groundbreaking advancement in contrast, brightness, colour reproduction and detail to deliver a superior picture quality experience. They utilize proprietary, eco-friendly nano-crystal technology and includes an intelligent SUHD remastering picture quality image.
"Our innovative heritage and spirit continues to post the boundaries of the home entertainment experience to new possibilities. Regardless of the content source, Samsung provides the best picture quality in the industry and will continue to do so with our SUHD TVs. Consumers can trust that we are more committed than ever to consistently deliver the superior home entertainment experience for years to come." Said Mr. HyunChil Hong, President and CEO, Samsung India Electronics.
SUHD TV's uses nano crystal conductor to transmit different colour of light depending on their size to produce the highest colour purity and light efficiency available today. This produces a wide range of accurate colours with 64 times the colour expression of conventional TVs. The SUHD re-mastering engine automatically analyzes the brightness of images to minimize additional power consumption while producing ultimate contrast levels. This ensures much darker blacks and an elevated brightness which is 2.5 times brighter than conventional TVs.
Samsung has collaborated with 20th Century Fox to optimize content and meet premium quality SUHD standards.