The Japanese electronics company Sony has been reeling under pressure to come up with something new and completely out-of-the box for quite some time.
The struggling electronics giant known for its hit Walkman player in the early 80s could release a watch made out of e-paper.
According to a report from Bloomberg, Sony is said to be working on a watch made out of electronic e-paper. The un-named watch "will be made from a patented material that allows the entire surface area to function as a display and change its appearance", claims Bloomberg.
Apparently, the watch will be high on style rather than the functionality, and may not even comes close to the Apple Watch and Samsung's Gear S.
Bloomberg also claims the watch is the first such device to come out of newly formed division under Sony CEO Kaz Hirai. The division is intended to churn out high-quality but completely crazy devices.
Moreover, Sony's Seed Acceleration Program, which was set up earlier this year, allows employees to pitch funding within or outside the company. In fact, Sony received 187 applications during the first round in June, and 80 advanced to the next stage, as per an internal document seen by Bloomberg.
Sony has been an old player in the wearable technology, and was the first one to come with a viable smartwatch. To date, Sony has not been able to come up with a pleasing intelligent watch.
Back in September, at this year's IFA tech show, Sony showcased its latest Android Wear watch. However, it had met with severe poor ratings from the mainstream media. Sony is yet to launch the SmartWatch 3 in India.
Meanwhile, the e-paper watch is said to be an exciting device. It might not look similar to the existing Pebble, a smart watch that uses an e-ink display.
FEX Watch: Inspiration or Coincidence
Recently, it was reported that Japanese start-up company Fashion Entertainments had developed a watch with an e-ink face. The FES Watch uses thin electronic paper, which is light and bendable in nature. There's no word yet when the start-up company would start shipping the watch. The FES Watch comes with an e-ink strap which can change its design, similar to Sony's forthcoming watch.
Stay tuned to GizBot for more updates!