The fast growing Indian telecom network Aircel has recently announced collaboration with the DisneyUTV and Electronic Arts (EA) latest tie up to provide gaming content to Indian customers. According to the company's press release, Aircel has launched a special gaming recharge card with the likes of 2G data – ‘Aircel Pocket Internet Games’ – which will offer Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices.
Aimed at young gamers, Pocket Internet Games will come with over 1500 titles from EA and Disney’s gaming library including popular titles like Need for Speed, EA Cricket, FIFA, Medal of Honor and Pirates of Caribbean, among others. Aircel has also released a series of six exclusive card designs for Pocket Internet Games, which would be available over the retail counters for mobile users.
An Aircel prepaid connection and a GPRS enabled mobile handset is all that one would need to break away from the mundane moments of life and enter the exciting world of limitless gaming. Aircel Pocket Internet Games is targeted at youth and young working professionals with its tariff plans and availability.
Further, Pocket Internet Games will be available for prepaid users with GPRS enabled mobile handset in prices including Rs 43 for unlimited 2G data for seven days and Rs 69, which will offer unlimited 2G data for 14 days.
The card’s first look was unveiled by the Chennai Super Kings at a recent ceremony, and will be available across India from November 22, 2012. Speaking at the occasion, Anil Gupta, circle business head, Delhi, Aircel, said, “The potential in the Indian mobile gaming industry is still untapped.
Mobile gaming expected to grow at a CAGR of almost 25 percent continues to be the largest contributor to the Indian Gaming industry. Since gaming is all that the youth wants to do, Aircel’s Pocket Internet Games offering an exciting bouquet of games, unlimited internet and flexible pricing makes this first ever retail gaming card a very disruptive product.”