Rovio, the name behind the widely popular Angry Birds game franchise has recently been following a global merchandising strategy. The strategy has been designed for leveraging all aspects of the game’s iconic imagery. The company has been using the imagery in apparels, accessories and has even installed the imagery on amusement parks. In a recent development, the company has announced its plans to release prepaid debit cards with Angry Birds imagery stamped on it.
This new initiative will be done in partnership with with Kaiku which is a California based company offering prepaid Visa debit cards in July this year. Users can load the cards from credit cards, direct deposits, through bank accounts and also via PayPal. Kaiku CEO Jon Round informed that the company targets at offering next-gen prepaid products for its customers.
He added that Angry Birds is one of the most popular games worldwide and therefore the game epitomizes global appeal. He said that Rovio will be an ideal partner for the company and the new partnership will help Kaiku to make prepaid cards a smart and affordable financial option in the mobile society. More and more people are now turning to prepaid cards due to the difficulty in managing cash.
Much like Angry Birds, the prepaid industry has enjoyed phenomenal growth. In 2011, the prepaid industry grew by nearly 20% according to the Mercator Advisory Group, supporting the notion that prepaid has become a popular personal finance tool. An Aite Group study found that prepaid is no longer a card of last resort; in fact, many prepaid users earn more than $45,000 annually, have a college degree, a checking account and a credit card. Just like Angry Birds redefined mobile gaming, KAIKU is committed to redefining the prepaid debit card industry by offering products that are transparent, affordable and something consumers can feel good about using in their everyday life.
“Rovio and KAIKU share a common philosophy in that we love to delight our fans with products that are affordable and packed with great features that fit today’s lifestyle.” said Andrew Stalbow, Rovio’s EVP of Strategic Partnerships and General Manager of North America in the company press release.
Angry Birds card will allow user to access their account information; send money to other Kaiku cardholders. The card will also allow users to receive account text alerts. Money can be send to other Kaiku cardholders using mobile apps on Android, iPhone and Blackberry. No extra cost will be levied for such transactions. Although Kaiku is a new name in the industry, the company already established around 50,000 surcharge-free ATM locations in U.K, U.S, Canada, Mexico and Australia. The cards will be made publically available in early 2013.