Milestone Interactive Group’s gaming retailer arm, Game4U has announced a unique download and pay service for Indian consumers to download PC and MAC games, called ‘Downloads4u’. With the launch of this service, the company sources claimed that they are the first fully integrated gaming platform in India to offer such download and pay services to the gaming lovers in India. Besides their online store, they have around 8 brick and motor stores too in the country.
The parent company Milestone Interactive Group sells gaming accessories and consoles in addition to the PC and video games. The company was founded by its CEO, Mr. Jayont R Sharma in 1997. Besides gaming related services they also focus on ICT sector.
As per the official sources, users can choose from around 300 PC and mac gaming titles in Game4U to download. The games are available in a price ranging from Rs 99 to Rs 2,499. They have also confirmed that they are in discussion to rope in more publishes to their game store and their plan is to have around 1000 titles soon. Users will also have flexible local payment options to pay in Indian Rupees like brand transfer. Mr Sharma while launching the ‘downloads4u’ service stated “This service will enhance reach and availability of PC games to consumers in far-flung markets, currently not reachable through physical distribution.”
Attractive price tag is definitely going to induce younger consumers and kids to this unique service; however it remains to be seen how effectively they will be able to add more titles to make this service unique and compelling. Initial reviews of the store indicate that there are only a few EA titles now available to download. Users have also complained about the need to improve search and user friendliness of the store.