Nintendo Looking to Venture Into Smartphone Gaming

Here's a treat for all those interested in premium mobile gaming. According to reports, Japanese videogaming heavyweight Nintendo is looking to make use of the mobile platform for marketing videos and releasing free mini-games that will be designed to motivate new users to adopt Nintendo hardware.

The Nintendo-based titles for the mobile platform, reportedly, are being designed to create a long-forgotten appeal for Nintendo-made software that will offer a gaming experience for a short period of time, with the company hopeful that it will also motivate users to opt for the full thing later on via original Nintendo hardware.

Nintendo Looking to Venture Into Smartphone Gaming

Although the company is yet to reveal anything more on this, it is expected that some kind of information will arrive at its investor briefing on Thursday, according to the Nikkei report.

The report also claims that Nintendo will look to allow users purchase 3DS and Wii U software via smartphones, which is a feature that's already available on other platforms.

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As GamesIndustry International rightfully puts it, "Part of the strategy calls for delivering videos and information about new games to mobile users, but the company is also expanding that to include playable demos of its console titles."

"The demos will reportedly be free, intended only to hook players and convince them to purchase the full games to play on Nintendo hardware," it adds.

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However, this is not the first time Nintendo has hinted that it will look to venture into the smartphone platform. Back in December last year, Nintendo of America president and COO Reggie Fils-Aime stated that the company was looking to experiment with simple gameplay options on smartphones for marketing purposes.

"If we can motivate you to have a little taste of a Nintendo experience and drive you towards the Wii U or 3DS, we've won," he added at that time.

More information related to this is expected this Thursday at Nintendo's investor briefing.

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