The video-game home console market till now has been largely dominated by Sony, Microsoft and the iconic game maker Nintendo.
However, recently a new player has entered the segment, which is anticipated to make a big splash in the home gaming market which a complete new console business model. Yes, you guessed it right! The talk is about – Ouya – the new Android-powered games console.
The start-up which launched a funding Kickstarter campaign back in July to escalate their project, now have officially declared to have collected a huge amount of $8.5m (Rs ) to gun their operations. Hence, the much-hyped concept console has moved onto a site all of its own and it available for pre-order.
The system's specs will include a Tegra quad-core processor to power the Android 4.0 software. Also of note is the controller, which looks like a typical game controller. Other features include 1 GB RAM, 8GB onboard flash storage, HDMI out with up to 1080p support, 802.11b/g/n Wi-Fi, Bluetooth LE 4.0, one USB 2.0 port, Android 4.0 (Ice Cream Sandwich), and an Ethernet port.
Reports have claimed that the system will also have an integrated game store, and you can even root and hack it to your heart's content without voiding your warranty, as well as easily take apart the system and controllers, which will purposefully be held together by the most standard of screws.
Pricing and Availability
Buyers interested in purchasing the android gaming console from Ouya will have to do the pre-order directly from the company’s website. Three options are available before ordering. Users can either opt for a console with a single controller, one console with two controllers, and one console with four controllers. The expected pricing is Rs. 6,100, Rs.7, 500 and Rs. 12,000 respectively. There is also an addition fee of approximately Rs.600 as a shipping charge. For international shipping, there will be some additional charges.
Further, the company has said in an official statement that they are expecting to release the gaming console by April 2013.
Special perks and more controllers will be provided along with the gaming console for backers of the kick-starter projects with the names being carved in their gaming consoles.
For those who invested the minimum amount will get an Ouya gaming console with one controller. Company expects to include content from InTune, iHeartRadio and Vevo with additional support from gaming companies such as Square Enix and OnLive.
What About Competition?
Ouya boss Julie Uhrman has said in the Guardian report that the console's future could lie within TVs.
“ We have got aggressive goals and we are going to deliver. We will continue to push for the best content and coolest features we can bring to our little magic box”, added the beaming Ouya official while announcing the pre-order kick off.
While the new company seems quite ambitious, however it will have to face a stiff competition in the market as when it comes to the serious gaming segment, who are fanboys of Xbox 720 and PlayStation 4, it would be quite a task to lure them. Still, they can draw the traffic of casual gamers.
However, analysts assume that Ouya is certainly a unique concept, and with a massive base of potential games available immediately upon the system's release, it's certainly possible a niche could be found and a foothold established. It's also possible the concept hasn't been tested for a reason; that it simply won't work, that there's no market for such kind of consoles selling non-mobile games. Whatever, it is Ouya has done their job, now time and consumers will decide its fate.
Honestly, Let us know in comments does Ouya interests you?