Micromax Informatics Ltd, today ushered in a new era of TV viewing experience with the launch of the very first 109 cm (43) FHD television-43B6000MHD at a breakthrough price of Rs. 31,299.
This new FHD television is loaded with MHL and Bluetooth feature, which will enable the consumers to view and enjoy their favourite mobile content in high definition on a big screen with their family and friends. The new109 cm (43) FHD television will be exclusively available on Paytm from August 18, 2015.
Commenting on the launch, Sunil Dutt Sharma, Business Head, Consumer Electronics, Micromax Informatics, said, "We at Micromax have consistently set new milestones in the evolution of the smart screen with the launch of futuristic technologies."
He added, "We aim at providing big screen Full HD LED experience to first time users and 140 million people still using old generation TV's. With this launch, we offer our consumers an attractive option of viewing big screen that provides a better, sharper, smarter cinematic experience."
Talking about its first association with Micromax Informatics, Amit Bagaria, AVP (Associate Vice President), Marketplace, Paytm, said, "We are delighted to associate with Micromax LEDs, a brand making waves with new innovations. At Paytm, we are constantly trying to bring offerings that provide added value to our customers. We would continue to promote brands that innovate in consumer offerings, and this tie up with Micromax LEDs is another major effort in that direction".