Samsung announced its new portfolio of audio products, including a groundbreaking new Soundbar featuring Dolby Atmos technology, and enhancements to its Wireless Audio 360 audio series.
The new Samsung audio product roster is designed to deliver spectacular sound for a truly next-generation experience.
"Our 2016 lineup of audio products offers the most immersive sound ever experienced in the home," said John JY Kim, Vice President of Visual Display Business at Samsung Electronics. "Samsung's new Soundbar with Dolby Atmos technology, delivers the ultimate in cinematic home entertainment, especially when paired with Samsung's new SUHD TVs."
Samsung's new HW-K950 Soundbar is the company's first to feature Dolby Atmos technology, and the industry's first soundbar package to include two Dolby Atmos-enabled wireless rear speakers.
The complete HW-K950 package delivers incredible 5.1.4-channel sound. At just 2.1" high, the HW-K950's slim and sleek design uses three forward-facing and two upwards-facing speakers to produce a rich, full sound that is big enough to fill the room, yet detailed enough to deliver realistic, cinematic sounds, from an arrow shooting across the room to a hummingbird flying overhead.
The Soundbar also connects wirelessly to the subwoofer and rear speaker units, for a practical and seamless solution in any living room. This also means that ceiling-fitted speakers are not required for moving, 3D audio.
Samsung also makes it easier than ever for customers to control their music simply and easily with the speakers' touch-enabled, intuitive tap and swipe interface.
Consumers have even greater control with new apps for the Gear S2 and Gear S smartwatches, and an improved Samsung Multiroom App for smartphones and tablets. The Wireless Audio 360 Series also offers new smart home functionality, including audible notifications and home cinema settings.