As expected, Sony has unveiled new range of Bravia TV, which boasts high dynamic range video. The company has pulled the wraps offs new TVs in the Bravia X930D series, and has introduced slightly cheaper version XBR X850D at the CES 2016. These TVs are 4K capable, have ultra thin bezels and feature high end specifications. Take a look:
Sony's newest flagship models in the Bravia series includes 75-inch TV in XBR-X940D Series, and a 65-inch and a 55-inch TV in the XBR-X930D Series. The company is calling all its 4K HDR TVs as 4K HDR Ultra HD, all of which feature ultra-thin bezels, Sony's Triluminos display, and Google's Android TV interface.
The XBR-X930D includes Sony's Slim Backlight Drive, which is a new backlight layout that is meant to offer a proper backlight distribution. It has a slim full-array direct-backlit LED, and features X-tended Dynamic Range Pro system for vivid colours and better contrast even in HDR mode. The 55-inch and 65-inch TV sets have refined color engines for higher accuracy in images.
The interesting bit is that with the new range of TVs, Sony is also launching its own HDR video service called Ultra to let users buy and stream 4K HDR content from Sony pictures.
The company has not mentioned of pricing for the X930D, but it is shipping the new TVs in early 2016. The 75-inch X940, which ditches Slim Backlight Drive but has similar features otherwise, will also be shipped around same time. The XBR-X850D Series will be available in 55-inch, 65-inch, 75-inch and 85-inch models, all of which will have Sony's Triluminos Display, support for HDR, and Android TV interface, but don't feature X-tended Dynamic Range Pro.