Vu in an exclusive tie-up with Flipkart, announced the launch of seven new smart TV models at CES 2016. Ranging from Rs.20,000 for Play smart models and Rs. 37,000 for Iconium smart model. Four smart 4K models under Iconium series are Netflix enabled with an inbuilt app and a dedicated Netflix and YouTube button on the remote.
Making this announcement at CES 2016-Las Vegas, Devita Saraf, CEO and Design Head of Vu Technologies said, "Our brand is all about fulfilling aspirations, offering consumers the best designs, highest level of technology at highly competitive pricing. We are excited to announce the exclusive launch of seven new models on Flipkart at CES this year. We are confident that customers will enjoy the superior and one-of-a-kind experience these new additions will offer them."
Devita further added, "With these new launches, we only continue to strengthen our partnership with Flipkart. This association has helped our sales grow by over 1.5X times in the last one year and we definitely view this channel as one of the most profitable ways of capturing a growing market."
The booming e-commerce ecosystem in India has been highly beneficial for new, home grown, consumer electronic brands like Vu. Consumers today are more accustomed to the process of online shopping and are extensively indulging in the purchase of big-ticket items like large appliances. With an exclusive tie-up with Flipkart, India's largest online marketplace, the brand has saw a growth of 150% in the past year across their wide range of smart TVs.