How to drive website traffic - Part 2?

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Google Analytics can be considered as such a wonderful application that helps the users with the ability to check the user’s website traffic data on a regular basis. The significance of making use of Google Analytics to drive website traffic is immense.

 

Spending More Time on the websites that refer the most traffic to the users website

  • It is absolutely critical to take a note of the websites that refer the most traffic to the users website

 

How to drive website traffic - Part 2?

 

  • Go to the ‘Traffic Sources Report’ within Google Analytics


  • Review the top referring sites data


  • Users will have to figure out why some sites are at the top of the list where as some are at the bottom


  • Take a note of whether LinkedIn is outperforming Facebook or not


  • Check whether Banner Ad ‘A’ is outperforming banner ad ‘B’, if so, then cancel Banner Ad ‘B’


  • Check whether there is any website that is not in your list where as it is driving more traffic to the users website


  • It is always desirable to contact the owner of that website and try to establish a partnership with that website and ask them to drive more traffic to your website


  • It is always desirable to take a note of Referral Sources report in Google Analytics that helps in more efficient managing of the marketing time

 

Produce more of the content that the visitors like

  • Navigate towards the ‘Content Overview’ section that is present in the Google Analytics


  • Users will then have to locate the top 5 to 6 pages that have been visited over the last 6 months


  • It is inevitable for the users to determine the type of information that have been accessed the most by the visitors

 

 

  • Users will now have to develop a ‘Content Plan’ for the next quarter that should be based on the findings and research that is done by the user by means of Google Analytics, some of them includes;

    • Writing Blog Articles based on the popular topics


    • Taking note of the social media efforts


    • Users are advised to write an e-book on valuable topics


    • It is always desirable to have YouTube videos of your own focusing the valuable topics and embedding them in to the top pages that can gain the attention of the visitors

 

Running a contest for new visitors

  • It is always desirable for the users to post a ‘Thank You’ message letting the returning visitors and new visitors to know that they are appreciated


  • If the user’s website is an e-commerce website, make sure that the repeat customers are provided with sufficient discounts

 

 

  • Make sure that the user creates a ‘FAQ’ page to help the visitors understand what the website is all about and how to make use of it


  • Ensure that ‘Contact Us’ page more attractive with relevant information that should help the user in posting questions and contacting you


  • It is inevitable for the users to create a survey for the returning customers


  • Users can also run a contest in order to enhance new customers with the user’s website or brand

 

These are some of the ways in which we can definitely drive more website traffic in.

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