How to drive website traffic using Google analytics - Part 1

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Google Analytics can be defined as an enterprise class web analytics tool that provides the users with insight in to the website traffic. The tool can also be widely used in order to analyze the marketing effectiveness. The fact is that it is always desirable that the users should analyze their website on a weekly or a daily basis and make the needed changes that are required.

 

How to drive website traffic using Google analytics - Part 1

 

Website data that the users should pay more attention

 

Traffic Sources - Keywords

  • Take a note of the keywords that is attracting most of the visitors


  • Optimize the information on the website based on these keywords

 

Traffic Sources – Referring Sites

  • Take a note of the websites that are helping you to increase the traffic of your website


  • Focus more on those websites that increases the traffic of your website than going beyond and wasting the time with under performing websites

 

Visitors Overview

  • Users will have to distinguish between the new visitors as well as returning visitors


  • Change the strategy as well as the phrase content that mainly attracts those frequent visitors

 

Content Overview

 

Users will have to take a note of the pages that are visited the most and focus more on developing that page content inorder to attract more visitors.

 

Visits

 

Users will have to analyze the days in which your website has the most number of visitors. It is always desirable that users publish one of the best content as well as information and also promotional materials on these days in order to capture the attention of the visitors the most.

 

Keywords to optimize your website

 

 

This is how users can make use of keyword reports in Google Analytics.

  • Navigate towards the ‘Traffic Sources Overview’ section


  • Take a note of the top ten performing keywords


  • Create a list of those keywords


  • Infuse them on the website


  • Use these keywords as an anchor text for the URLs


  • It is always desirable that the images be named with the keywords


  • Title tags as well as Alt tags to the images should also make use of the top ten keywords


  • While creating the list for the new Blog topics, make use of the top ten keywords

 

Publishing new contents and promotions on High traffic days

 

 

  • Users will have to publish the Blog articles on the high traffic days


  • The websites should always ensure that the contests begin and end on high traffic days


  • Spending time on social media on these high traffic days an also significantly increase the popularity of the website


  • Changes in the architecture as well as the updates regarding functionality should be done at the time of low traffic days

 

These are some of the ways through which users can drive website traffic by means of using Google Analytics.

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