Snapdeal zooms into auto category; eyes $2 bn GMV

Online marketplace Snapdeal has partnered automobile companies like Mahindra, Hero MotoCorp and Piaggio to sell bikes and cars online. The city-based firm expects transactions facilitated through its platform to touch USD 2 billion (about Rs 13,000 crore) in the next two years for the automobile category.

"We have sold bikes through our platform and received a phenomenal response. Through Snapdeal Motors, we want to offer consumers benefits of e-commerce, including convenience and deep assortment," Snapdeal Senior Vice President Partnerships and Strategic initiatives Tony Navin told reporters here.

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With industry specific content and features like auto loans and exclusive auto partnerships, Snapdeal will move the needle on how e-commerce impacts our users' lives, he added. Snapdeal Motors will be available through web, mobile and app platforms.

Hero MotoCorp and Piaggio are already available on the platform, while automobiles from Mahindra, Suzuki Motorcycles and Datsun will be available soon. As part of the partnership, consumers will get a list of dealers in their neighbourhood once they have made a selection of vehicles.

Users will be able to book vehicles by paying a booking amount. They can also get financing options from the integrated RupeePower platform. Snapdeal claims to have sold over three lakh bikes through its platform as part of associations with Hero MotoCorp and others.

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"With Snapdeal Motors, we are aiming to take this to the next level and provide customers a holistic buying experience marrying online and offline retail channels. This is going to be a very strong platform that we believe should clock over USD 2 billion in sales over the next two years," he said. He added that about 5,000 dealers will come on board as part of the initiative.

Source PTI