Micromax today entered into the clam shell laptop category with the launch of the Canvas Lapbook. The launch reaffirms the company's aim to accelerate PC adoption in the country and aims to further break the barriers to the Indian computing eco-system aiming to drive accessibility, productivity at ease and affordability at the mass level.
The Lapbook is designed to cater the needs of the young and aspiring 18-25 years old in Tier 2 and 3 markets, who are fiddling with multiple tasks on the go.
The device is powered by Intel Quad Core Atom Processor (upto 1.83GHz) and ensures that the users can enjoy a seamless multimedia and multitasking experience without the problems of device heating and lag.
Commenting on the launch Shubhajit Sen, CMO, Micromax Informatics Limited, said, "Micromax has always strived to bring the best technology innovations to close the gap between consumer needs and available devices. We are pleased to partner with Intel and Microsoft to bring a device for our customers which gives them complete freedom - freedom from piracy as it comes with genuine Windows 10, freedom from restrictions thanks to the super-fast Intel processor, long-lasting battery & lightweight design giving them freedom to do whatever they want because it is their own personal device. With Canvas Lapbook, we have addressed a very important need of affordable computing, in line with the PM's Digital India initiative, aiming to connect the next billion with our power packed device."
"We strongly believe that productivity devices will be the devices of the future and we will continue to bring highly desirable innovations for the deserving Indian consumers. With our entry into the laptop category, we aim to drive the growth of the category and garner a market share of 10 percent in 12-18 months." He further added.
The device comes with dual speakers delivering loud and clear sound for great movie, music and gaming experience. It is packed with a 5,000mAh battery, 11.6 inch HD IPS display, 32GB inbuilt storage expandable up to 64GB. The Lapbook is your perfect sleek portable laptop at a disruptive price of Rs. 13,999 available on Snapdeal.