China-based handset maker, Xiaomi forayed into the Indian market with Mi3 and a unique way of selling -- Flash sale. Unlike others, Xiaomi doesn't spend money on traditional advertisements. Instead, they sold the phone directly to consumers through e-commerce websites in India.
In China, the company has its own online store, and also sells on Tmall.com, one of China's largest online retail sites. But in India, the company has tied up with Flipkart initially for this. Moreover, the company has scored more on social media websites including Facebook, Twitter.
Today we have jotted down the list of 10 facts about Lei Jun's Xiaomi, that you may not know.
Word Xiaomi means Millet and Rice, which is said to be a Buddhist concept!
Xiaomi is also called as Apple of China, while UI, designs resembled Apple. Also, the company's co-founder and CEO Lei Jun's inspiration is none other than Steve Job.
Xiaomi doesn't own a physical store around the world, besides China!
Most of them in India pronounce the word Xiaomi in different ways. In a way of putting an end, Hugo Barra explained that it sounds like "shou me," but the first part doesn't take the longer "o" sound. Think "shout me," minus the "t.
Front camera can guess your age and gender!
The front camera on Xiaomi smartphones comes with an ability to detect the age and subsequently, chooses the right filter to enhance pictures. Pretty cool isn't ?
Three of its top position employees are from Google
Co-founder and president of Xiaomi Lin Bin, ex-Vice President of the Google China Institute of Engineering and the Engineering Director of Google Global, Co-founder and vice president of Xiaomi Hong Feng, ex-Senior Product Manager of Google China in charge of overseeing Google Calendar, Google Maps and Google 3D Street View, and Vice president of Xiaomi Hugo Barra, ex-Vice President of Android Product Management at Google.
Flash sale + limited quantity = Xiaomi Success
Releasing only a limited quantity of smartphones each week has been a success formula for Xiaomi's business that's helped keep costs down.
Xiaomi Forays into IoT!
In an attempt to expand its portfolio, the company is expanding from smartphones to smart bands, watches, and other consumer products as it expands into the Internet of Things (IoT) space.