Online paying portal turned e-commerce site Paytm has now entered into a strategic partnership with Multiplex giant PVR to help sell their movie tickers via its payment platform. Besides tickets once can also pre-book beverages and snacks for their movie form the Paytm website or app itself.
Talking more on the partnership Vijay Shekhar Kumar, CEO of Paytm stated, "Today online platforms penalise customers for paying in advance digitally as they are asked to pay a fees and surcharge. We will eradicate this practice and also enable customers to purchase popcorn and other confectionaries online thereby reducing queues as well. We plan to launch movies with upto 100% and other weekday special promotions to encourage users to try booking movies on the Paytm app. We have a collaborative approach with cinemas and other brands and aim to offer consumers incentives to drive the currently low online penetration from less than 15% to more than 50% in the next 3 years. We have budgeted Rs. 120 crores this year alone for this."
PVR previously used to sell their tickets using their own portal as well as via third party ticket aggregator BookMyShow. In fact, the online ticketing space is primarily dominated by BookMyShow, and the recent launch by Paytm indicates their plan to take them head on. PVR apparently aims to sell tickets worth Rs 2.5-3 billion via Paytm during the span of this year.
"With Paytm, we envision to touch millions of new movie goers who may now experience the joy of watching films at a PVR Cinema near them. This is another initiative to augment the box office revenues by reaching out to more consumers and achieving better penetration into micro markets," said Sanjeev Kumar Bijli, Joint Managing Director, PVR.