Last year, LG had a G3 premium smartphone with a high-resolution 5.5-inch QHD screen and a plastic back. Now the company is pinning its hopes on the G4 - a premium handset that's going to challenge the Galaxy S6 and the iPhone 6 in the high-end segment.
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The new LG G4 is scheduled for release on April 29 and we've been poring over the features, which have divided some Android fans, but let's take a look at what LG has got right with its latest-generation flagship device.
Sharpest Display Yet
The LG G4 comes with a 5.5-inch Quantum IPS LCD QHD (2560×1440, 538ppi) sharpest display quality yet. LG like to calls it a "Quantum display." LG claims that the display panel is 25% brighter and 20% wider colour-range than conventional QHD screens seen in the recently launched flagship devices.
Upping the Stakes on the Camera
The G4 features a 16-megapixel rear-facing camera with an f/1.8 aperture, alongside an 8-megapixel front-facing shooter, which is perfect for selfies. This all promises better photos and the company says that the back camera can rival DSLR photos.
A microSD card slot on board
The new LG G4 needed to stand out from the pack. The G4, unlike the Galaxy S6, offers a microSD card slot for storage expansion, which is its biggest strength.
Given the Samsung Galaxy S6 only has a 2600mAh battery compared to the 3,000mAh option (removable) on the LG G4, but that little bit extra is worth it.
Slight Curved Screen
The slight curve to the screen is meant to enhance the smartphone's durability and help it survive drops to the floor without shattering the screen, according to LG.
Removable Back Cover
The G4 is superior compared to LG's South Korean rival Samsung, which ditched a removable cover with its new flagship smartphone, the Galaxy S6. The G4 has a removable cover, which comes in wide variety of materials.
8MP Front Facing Camera
The front of the handset has an 8-megapixel selfie-camera, while Samsung's offerings (Galaxy S6 and Galaxy S6 Edge) come with a 5MP selfie shooter. We've put the G4 to the test, though.