Utilizing a strategy much like the one it is using with Windows 8, Microsoft is now looking to have its cake and eat it too in the smartphone market as well. This can be said, as rumors are already rife in the tech media world for quite sometime that the Redmond, Washington-based company plans to release its own Windows Phone 8 smartphone in the coming months. And now the folks at TheVerge have carried a newsbreak which definitely hints that the Microsoft's new Windows Phone 8 smartphone will hit the market very soon.
“Nokia CEO Stephen Elop has previously said he has "no indications" that Microsoft might be planning to launch its own Surface phone, but in an investor call today he appeared to welcome it, ” said the report.
"It's certainly a stimulant to the ecosystem," says Elop, in response to questions on whether a potential Surface phone would be welcomed or seen as a competitor. "We're encouraging of HTC and Samsung and Microsoft or whomever to have devices in the market and to be making whatever investments that helps spur the ecosystem on," says Elop.
Microsoft has been speculated to launch its own Windows Phones under the Surface brand and it will pose a guaranteed threat to all the global manufacturers major models including Nokia, which has put all bets on Windows Phone, completely devoting its devices to the operating system.
Elop also added that the Nokia's research and development labs have "unpolished gems" it can use to differentiate its phones, no matter who its competition is.
"We're very proud of the unique differentiation that we are bringing to the Windows Phone platform," he added. "It's not something that's easily replicated or reinvented or anything like that, " added the report.
When Microsoft announced earlier this year that it will launch an own-brand tablet to compete directly with its various vendor partners working on Windows 8-based on tablet PCs of their own, there was some backlash. Privately — and sometimes even publicly — long-time Microsoft partners took it as an attack on their businesses and questioned why Microsoft would be so brazen.
But with nowhere else to turn thanks to Windows’ overwhelming PC dominance, these vendors had no choice but to continue developing Windows 8 devices and compete directly with their software supplier. Consequently, same will be the situation when the Surface smartphone will be unveiled by the Redmond software giant.