Amazon, after years of leaks and speculations, finally ended the wait by making the company first phone offering official. Dubbed the Fire Phone, the device will now look to set an entirely new market standard among the likes of Android and iOS.
Amazon CEO Jeff Bezos announced the company's first smartphone in Seattle on Wednesday. The Fire Phone, according to the company, has been designed for Amazon's "most engaged customers."
The Fire phone, which is a product of four years of research and development from the company, will now look to offer Amazon fans the chance to experience an entirely active Amazon-themed world, where just about every element can be pointed out, listed, ranked, shared and, later, ordered.
The Fire Phone sports a 4.7-inch IPS screen and is equipped with a 13MP rear-facing camera with image stabilization, alongside a f2.0 lens. Inside the device is a quad-core 2.2GHz chip, Adreno 330 graphics and 2GB of RAM.
And while some may come to a conclusion that the phone doesn't have enough under its label to challenge a top end Android flagship, but it is still good with enough horsepower to provide a good experience.
But diverting our attention from the basic specs and hardware of the new phone, what's exactly new in terms of features? What are the most interesting things about the new phone? We take a look at the top 5.
Amazon has stressed quite a lot on the sound quality of the Fire Phone. And although we are yet to experience it ourselves, apparently, the device contains s two stereo speakers with Dolby Digital (alongside surround sound).
The company is also stressing on the peripherals. The Fire Phone is paired with earbuds that are said to be tangle-proof, assisted by flat cables and magnetic buds that stick together.
Amazon says that users will experience interactions with the new phone that are not possible on other smartphones. Users can Tilt, auto-scroll, swivel, and peek to navigate menus and access shortcuts with one hand.
There are also access to immersive apps and games. "In Stubhub stadium view, see 90 degrees to the left and right of your seat, as if you were actually there, looking around," says the company.
Amazon has introduced the new Firefly button which users can press to instantly identify and take action on anything that's involved with the phone and the service.
For starters, Firefly can identify printed text on posters, magazines, and business cards-make calls, save new contacts, send emails, and visit websites without typing long addresses.
The Mayday feature is basically the company offering Amazon's award-winning customer service on its phone. Users simply need to hit the Mayday button in quick actions, the result of which being an Amazon expert appearing on the phone to help you via live video.
Apparently, there's no waiting in line. No appointment required. The Mayday response time goal is 15 seconds or less.
The company's new Fire Phone offers optical image stabilization and stunning 1080p video, alongside free unlimited photo storage in the cloud. The device features a custom-tuned 13 megapixel camera system, with a fast five-element wide aperture f/2.0 lens for crisp, beautiful images.
The Fire phone automatically suggests when to turn on High Dynamic Range (HDR), while automatically backing up your photos and videos to the Amazon Cloud Drive.