Today there are Android phones in India which you can buy for just around Rs 6,700. While high end Android phones from the likes of Nokia and HTC could cost you anywhere between Rs 30,000 to Rs 40,000. Android powered phones have a widespread USP that these phones are very low on the charge consumption front. Not to mention the advantage of it being marketed under the open Source license which makes it open to the vast community of developers who can add more and more features and applications based on Android Technology.
Ever since its inception the Android Operating System has been subjected to a number of updates and thus majority of the bugs and defects have been solved with each update. This is one reason for the immense popularity of this mobile platform.
Now manufacturers like Micromax, Videocon, Spice, and Fly Mobile are all trying to bring Android powered phones to the masses by offering cheap handsets based on Android. This is indeed a very good move because the average Indian customer will be favoring to dish out just around a Maximum of around Rs 8, 000 to buy a fairly good and fully loaded phone and if he sees an Android based phone in that budget category then he is sure to empty his pockets for that.
Also these cheap handsets are forcing major players in the Android market like HTC, Nokia, Sony Ericsson and Samsung to slash the prices of their premium Android phone if they have to compete with these cheap phones.
And an amazing fact is that people actually buy phones of these Underdog brands like Micromax and Fly just because of the Android Tag in it. As everyone is aware most of these low cost phones are of Chinese make and thus is a less credible technically, but the presence of Android has somewhat compensated for the 'Made in China" spec.
Thus the Android phone saga has opened up a wider market in India. This is the only category in which cheap brands can compete with the best in the industry in terms of aggressive pricing and with tons of models from different manufacturers slated for launches in the coming days; the scenario is going to get even more interesting.