Apple's new iPhone 3G will be launched on July 11 in green packaging.
According to a report in ENN (Environmental News Network), Apple has ordered millions of potato starch paper trays from PaperFoam, the same Dutch company that supplies other cell phone companies with product packaging.
The result is a 90 percent reduction in carbon footprint over plastic and a tray made entirely from a natural resource, as opposed to the visually appealing but environmentally appalling Styrofoam.
This move is a result of Apple's legal tussle with Greenpeace last year, which prompted Apple Chairman and CEO Steve Jobs to promise to rid the company's products of polyvinyl chloride (PVC) and brominated flame retardants (BFRs), and its flat-panel displays of arsenic by the glass by the end of 2008.
Apple is talking more about its products and their impact on the environment than ever before, and this announcement's convenient appearance just over a week before the new iPhone 3G's big launch is sure to generate interest among the fans of this phone.