Just a couple of days ago, Apple was reportedly said to withdraw the 4 year old iPhone 4 from the Indian market. Now the American technology giant Apple is reportedly planning to launch a new variant of the company's first plastic build featuring iPhone 5C in India by early June to boost up volumes and increase its average selling price (ASP) in India.
Cheaper iPhone 5c would mean that the device would be sold with a lesser native storage unit of 8GB and according to the online reports it would be priced somewhere between Rs. 30,000 and Rs. 40,000.
The first iPhone 5c 8GB model was released by Apple around mid-March in selected markets such as the UK, France, Germany, Australia and China after a little response to the existing iPhone 5c portfolio, which started at 16GB, the idea being to encourage more purchases with a lower price point. Now the device will hit the Indian market soon.
Apple iPhone 5C 16GB and 32GB models are sold for a hefty price of Rs. 41,900 and Rs. 53,500 respectively. But due to the heavy price tag, the model didn't do much good in the market. Thus introducing the buyback scheme, Apple tried to boost the sale of the model. The scheme offered a Rs 7,500 discount on exchange with old smartphones. The good news is that the new 8GB model will also be sold using the same technique, which will bring down the price of the device down under Rs. 30,000.
Looks like the Cupertino-based tech giant is all set to capture the mid-range smartphone market segment with the upcoming handset. This segment is occupied by local manufacturers in India as well as the global brands including Samsung and Nokia. What do you think, will iPhone 5C 8GB variant outgrow the sales figures of the counterpart when launched in the native market? Share your opinion in the comments section below.