Apple might be cautious with the successful launch of the Samsung Galaxy S4. Certainly, the coming of yet another stupendous high end Android device, will heat up competition in the coming days. But the rising market share of Apple in countries such as India and China could signal a change in typical strategy followed by Apple until now. What if Tim Cook announces a low cost iPhone this June? Right now there isn't any solid proof to prove whether Apple is considering a rival device to make a dent on Samsung and others in the low end segment or not.
A new report from KGI securities analyst Ming-Chi Kuo (via Tech Crunch) sheds light on the coming of a 4-inch iPhone made for emerging markets this very year. It is said that the Mr. Ming's track record in predicting Apple centric rumors were proven right in the past. So, going by his past experience, one can assume that Apple will likely to announce a low cost variant of popular iPhone probably this year. Is the low cost iPhone crafted with same aluminum finish? Certainly not, as per Ming- Chi Kuo, KGI Securities, the low cost iPhone will likey to arrive with plastic mixed with fiber glass. So, design wise the low cost iPhone would rather look thin and durable.
For Apple, getting into a low cost handset market could be valuable enough to fetch more revenues. IDC claims that Apple held a second spot in the Indian smartphone market. That itself means that Apple believes in India's potential as a serious market to do business. These days, Apple, is making every effort to understand Indian handset market.
The EMI scheme introduced by the tech giant proved worthy to tap more consumers. However, Apple's iconic iPhone is way expensive than its arch rivals. The basic handset i.e. 16GB variant of iPhone 5 cost consumers Rs.45, 500, which is not a cheap deal. Consumers can easily get an iPhone 5 by paying Rs.5,056 (upfront cost) and then pay the same amount on a monthly basis. Following the footsteps of Apple, the South Korean giant Samsung has also started EMI scheme in the high-end smartphone segment. Still, many consumers fear that Apple charges a hell lot of money.
If Apple wants to make India its biggest market in the coming months then it has to announce affordable version of iPhone. A typical Indian aspires for iPhone as an object of desire; it makes sense to either lower the price of iPhone in the coming months or announce all new ‘affordable' iPhone this year. Stay tuned to GizBot.