Indian Mobile phone market now manages to get the attention of the biggest brand Apple. Although there are a lot of phone manufacturers both foreign and domestic ruling the smartphone market, the advent of Apple's new iPhone 5 with the discount alongside on it may put others in a bit of worry. The new iPhone 5 which was priced at Rs. 42,990 was pretty much expensive for the Indian consumers, specially with the devices like Micromax canvas, Karbon Titanium which has a competitive features and specs and a decent price.
Although, Apple was trying to get its phones popular among the Indian consumers for a pretty lot time with their various schemes and offers but now the Cupertino company has played the best move by throwing a range of new offers to attract iPhone buyers in India, which is also the world's second-most populated country.
Reportedly according to the ZDNet, Apple has now started offering trade-in rebates for Indian students bringing in their old smartphones to upgrade to an iPhone. Students will get Rs 7,777 ($144) off the cost of an iPhone, while non-students will get a discount of Rs. 7,000 rupee ($130).
More advantages are for the American Express customers in India, as the company has said that customers of American Express can also avail refund of up to Rs. 6,000 ($111) by purchasing an iPhone 4, 4S, or 5 before June 10. The deal requires that the American Express card be used to purchase the handset on one of Apple's installment plans in the country.
Accordingly the customer purchasing a 16GB iPhone 5 would receive a $70 rebate, provided that the plan has six monthly installments of 2,374 rupees ($43), plus a 9,990 rupee ($181.50) down 3payment.
As it was seen a month ago that Apple launched a plan to generate more iPhone users in India by giving exchange offers where the consumer would get Rs 7,000 as cash back for their old smartphone along with easy buy options on EMI. But they were playing smart then by trying to sell out their old iPhone 4. It may have worked to some extent because iPhone has taken second place in Indian market share.
Apple devices took roughly 15.6 percent of smartphone revenue in India but not to mention the staggering 38.8 percent share of Samsung. Apple still has the hard game to play here. Now with the new offer that Apple has come up with will reduce the price by Rs. 7,777 on all the iPhones but even with the cut down price it will linger above Rs. 30,000 on the latest ones. Android devices have made its mark in India and Apple has very less access to apps compared to Android market.
Although, it was reported that Apple has been planning to triple its retail operations in India and will have more than 200 reseller locations in the country by 2015.