Apple Planning on 'Enormous' iPhone Upgrade Event This Week

Apple's plans of offering the best hardware and software deal money can buy seems well on its way with Apple regularly updating its iOS operating system. However, new reports are now claiming that there's more to Apple's plans than it usually meets the eye, and a bit of it will be for show this week.

According to reports, Apple is said to be planning on a an "enormous" iPhone-related event in its stores this week so as to boost sales of its devices, as revealed by insiders with a knowledge of it.

Image Courtesy: Apple

The source with the knowledge of the subject revealed that starting May 8, Apple will get in touch with upgrade-eligible iPhone users with older iPhone models via email to come into their local Apple Store to update to a new iPhone 5s or iPhone 5c.

This upcoming event is set to be held in multiple states across the United States, with Apple also being said to be preparing for a massive number of visitors to its stores "on the levels of traffic driven to stores for new product debuts," 9To5Mac says.

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Also according to the source, Apple will brief Apple Retail management on the initiative tomorrow. "Additionally, Apple is said to be readying various other new marketing and sales initiatives to improve the sales of the iPhone in its retail stores," it says.

"This program blends nicely with Apple's Apple Store-based iPhone hardware trade-in program, which allows customers to turn-in older iPhone models to purchase a new model at a discounted price," the report further adds.

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"Apple, in recent weeks, has increased the buyback prices for iPhones in its trade-in-program, according to a source."

As of now, Apple has already reported on record iPhone sales for Q2 2014.