Asus has had a successful profitable year, thanks to strong sales of Zenfone series. While the tablet market is showing a slow down, the Taiwan-based company appears to be optimistic about its future lineup of smartphones, which includes updated Zenfone series.
Even though the firm has yet to officially announce the Zenfone 2, Asus today launched a new mid-end smartphone onto market. Dubbed as the Zenfone 5 Lite, Asus seems to be targeting common masses with a new entry-level handset. The device is currently available in Philippines, with more countries to follow in the coming days.
The Zenfone 5 Lite has the same design aesthetics as the original Zenfone 5. However, the major difference between the two devices is, of course, all together different hardware specifications.
The device sports a mediocre 5-inch qHD (960 x 540) screen rather than the 720p HD screen found on the Zenfone 5. There's a 1.2GHz dual-core Intel Atom Z2520 processor with Hyper-Threading coupled with 1GB of RAM. The original ZenFone 5 had a 1.6GHz dual-core Intel Atom processor, paired with 2GB of RAM.
In the camera department, there's also an 8-megapixel rear-facing camera and a 3-megapixel front-facing shooter. You will get to see standard connectivity options, but now 4G LTE. The makers have added a 2,500mAh battery inside.
Like other smartphones, the Asus Zenfone 5 Lite runs Android 4.4 Kitkat out-of-the box. The handset is now available in the Philippines at a price point of $125 or Rs. 7625.
Clearly, Asus is targeting emerging markets with its trending happening Zenfone 5 Lite. Asus has not announced the retail availability of the Zenfone 5 Lite in India just yet.
Stay tuned to GizBot for more updates!