Despite being thrown away by Android and iOS in the global smartphone market BlackBerry stays affirm. After announcing a new platform - BB 10 OS, the makers behind BB Q5 now introduces a much hyped device called 9720.
The device had made quite a noise on the web alongside rumored BlackBerry Z30. Now the Canada-based tech vendor has finally announced BlackBerry 9720. The handset is set to arrive in Europe, Asia and Latin America in the coming days. Immediately after the global announcement, GizBot got in touch with BlackBerry India, however, the company categorically declined to comment upon the retail availability of the device.
"The BlackBerry 9720 smartphone gives you all the essentials of the BlackBerry smartphone experience to support a communications centric lifestyle. It has the best keyboard and functionality for BBM, as well as an updated BlackBerry 7 OS that adds many enhancements. It's perfect for customers upgrading from a feature phone or entry-level Android or Windows Phone device, as well as existing BlackBerry smartphone customers, that want a richer experience and jump up in style and performance," said Carlo Chiarello, Executive Vice President for Products at BlackBerry.
The BlackBerry 9720 is running on a revamped version of BB 7 OS. It has a 2.8-inch HVGA display having resolution of 480 x 360 pixels at 214ppi. The device is a mash up of touch cum QWERTY -keypad. The signature BlackBerry keyboard comes with pre-determined shortcuts.
Under the hood comes a 806 MHz Tavor MG1 coupled with 512MB of RAM and 512MB of ROM ( expandable up to 32GB via microSD card ). The makers have added a 1450mAh Li Ion battery. There's a 5-mega pixel camera on the rear back with 4X zoom. Additional features include: Wi-Fi, 3G, GPS, Bluetooth 2.1, and hands-free speakerphone, USB 2.0, among others. The phone will be available in five colors: Black, Blue, White, Pink, Purple, and White.
It seems that BlackBerry noticed Nokia Asha 501. The latter phone is a low end smartphone with upgraded Symbian S40 OS. The device also comes in slew of colors. The BlackBerry 9720 is primarily targeted at the emerging markets, where smartphone penetration is comparatively less compared to developed world.
BlackBerry India will likely to announce BB 9720 in the coming days. Well, it would be difficult to comment upon the price. Well, GizBot estimate that the BlackBerry 9720 should be priced under Rs. 15,000 in the Indian market. Anyways, BlackBerry has to keep the price down than Q5. Stay tuned to GizBot for more updates
We have come up with top 5 features of BlackBerry 9720. Take a look!
Touch cum QWERTY
Looks like BlackBerry is so impressed with Q5 that once again, the company went on to make a low grade smartphone with touch screen alongside gold standard QWERTY key-pad. The classic BlackBerry Keyboard has been designed to help you type faster and more accurately. The touch screen is slightly smaller than Q5 (3.1-inches), however, the resolution on the former device is tad lower than the latter device. Its 2.8-inch touch screen supports gesture and more.
BlackBerry 7.1 OS
The operating system is old, but it would be sufficient for those, who are new to BlackBerry environment. The phone is meant for those selected users, who haven't explored BB world before. The BB 7.1 OS is still decent, if are more into BBM, e-mailing and browsing.
It hardly matters, if you are not using BlackBerry 10 OS. After all, BlackBerry World is compatible with BB 9720 smartphone. Users can download latest apps, games and local content. Surely, getting top notch apps would be difficult at the moment on BlackBerry World.
The most highlighted complaint of BlackBerry Q5 is the lack of FM Radio. When the tech vendor is targeting countries like India, it is necessary to include FM function. Now with BlackBerry 9720 consumers can look forward to FM and share the latest station on BBM.
Camera and More
The phone features a 5MP camera with sharing feature built around it. The camera supports LED Flash as well. For a budget centric handset, a 5MP camera seems fine. There is a feature called Multicast inherent in the OS, which let you share images simultaneously on BBM, Twitter and Facebook.