BlackBerry has been the crown jewel in the corporate world for years now and it dominated the smartphone market before Apple introduced its iPhone in 2007. Since then, BlackBerry has been struggling hard to secure its dying handsets.
As time passed by, that situation has changed radically for several reasons, thanks to the success of the BlackBerry Passport the company has yet another crown jewel ready for its users, as BlackBerry termed it a "no-nonsense" smartphone. the Blackberry Classic.
Rumors which have been circulated for months state that the BlackBerry Classic has been formally launched. The Classic being a successor to the BlackBerry Bold 9900 goes back into the age of QWERTY-clad devices and gives its user the premium feel of holding a usable handset once again.
"BlackBerry Classic is one of the powerful communications tools that many BlackBerry Bold and Curve users have been waiting for. It is a secured device which feels familiar in the hands of a blackberry user. John Chen, Executive Chairman and CEO at BlackBerry said "The added performance and agility they need to be competitive in today's busy world," .
The $450 smartphone comes with a 3.5-inch square shaped screen and has a full keyboard. It also comes with an 8-megapixel rear-facing camera on the back, and a 2-megapixel front-facing shooter for video conferencing.
Under the hood a 1.5GHz Snapdragon dual-core processor coupled with 2GB of RAM, 16GB of internal memory and microSD card support (up to 128GB) is placed. Unlike other BlackBerry handsets, the Classic's battery is non-removable. It has a 2515 mAh battery, BlackBerry says it will provide up to 17.2 hours of GSM talk time.
The Classic is an LTE-enabled phone. The device also supports NFC and Wi-Fi connectivity. It runs on the BlackBerry 10.3.1 OS, Similar to the BlackBerry Passport.
With the BlackBerry Classic, the company is returning back to its roots. The Classic will certainly appeal to a limited but relevant class of customers, hoping the device will grab a decent number in the sales department. More importantly, the unlocked version of the Classic - which retails for $450 in the U.S - may convince buyers to adopt BlackBerry as a platform once again.
BlackBerry says the Classic will be made available in the U.S, by the end of this month. There's no official word on when the BlackBerry Classic will be launched in India. We hope to see it pretty soon.
Sure, the BlackBerry Classic looks amazing but, will it be a top seller once again?Here's why the Classic is still the device to believe in.
Whereas the BlackBerry seemed to have an alienated look, the Classics reminds you of something which is very dear to us. The BlackBerry Classic has the same epic design and high-quality finish for which the company's devices are renowned for.
The physical keyboard might be irrelevant in the world of touch-screens, but it's still the first choice for some of the most important personalities across the word: Barack Obama, Eric Schmidt, Arianna Huffington and Kim kardashian etc.
The new Classic sports a 3.5-inch touch-screen display; A 50 percent more powerful battery, which provides up to 22 hours of battery life and a completely revamped browser experience, which is three times faster than the one installed on the BlackBerry Bold 9900.
BlackBerry says the Classic is built on BlackBerry's very own renowned secure operating system, with built-in protection software which protects the phone from viruses, tampering and data leaks. The handset gives you complete safety and privacy, it protects its users with encrypted email, incognito web browsing and BBM.
Featuring the BlackBerry 10.3.1 mobile OS, the BlackBerry Classic includes apt software features for any Business executive, they are as follows: BlackBerry Hub, BlackBerry Blend and BlackBerry Assistant along with the BlackBerry App store.
Source - BlackBerry