Canadian smartphone vendor BlackBerry is in serious trouble. Not only its flagship full touch based Z10 failed to ignite market, but also the fact that QWERTY key-pad ducked Q10 have suffered a similar fate. BlackBerry has had expected that Q10 would be the right handset to give a strong message in the market about extablishment of Canadian tech vendor in the competitive market.
In a report published in The Wall Street Journal, leading retailers and carrier executives for the first time accepted that even BlackBerry Q10 didn't do wonders for the struggling giant. One of the retailers told WCJ, "We thought there would be a pocket of die-hard BlackBerry enthusiasts waiting to upgrade, but it seems they have already moved on,".
Similar statements were made by a carrier executive," We saw virtually no demand for the Q10 and eventually returned most to our equipment vendor," In India, BlackBerry launched Q10 in June 2013. The device announced for a whooping Rs. 45,000.
More or less, the device was declared dead in the India during the time of launch day itself. The company presented BB Q10 for senior most corporate executives, but it seems that even they have rejected to pay such a ridiculous price.
Meanwhile, the rumors say that BlackBerry (formerly RIM) is planning to split the company into small subsets. Recently, BlackBerry Director Bert Nordberg said that the company will present itself as a niche player. I think BlackBerry is able to survive as a niche company. But being a niche company means deciding to be a niche company.
Historically, BlackBerry has had larger ambitions. But battling giants like Apple, Google and Samsung is tough."
The executive did not rule out possibility of strategic partnership. It is speculated that Samsung has shown interest in acquiring BlackBerry's hardware business.
Now, according to Lee Young-hee, executive vice president of Samsung's mobile business, told the Korea Times that "Samsung is not considering that opportunity," in context to BlackBerry. The makers behind BBM, is reportedly planning to make BBM, as a separate company.
Moreover, BlackBerry Messenger or BBM will be launched on Android and iOS in the coming weeks. BlackBerry has over 61 million active BBM users worldwide. The tech vendor recently launched an affordable BB 10 OS powered BlackBerry Q5 globally including India. The tech vendor also introduced QWERTY Key-pad ducked 9720 recently. In the coming days, BlackBerry is rumored to announce Z30 , a 5-inch HD display smartphone powered by BB 10 OS.