On the sidelines of BlackBerry's press conference held at MWC 2014, the company's VP of Global Product Management, Francois Mahieu, has reportedly admitted how BlackBerry divides its current phone portfolio into four categories.
BlackBerry is currently trying to turn its loss making handset business into profitable venture. At the ongoing Mobile World Congress in Barcelona, Spain, BlackBerry unveiled a cheaper Z3, and a ‘classic' model to tap the emerging markets like Indonesia and India. BlackBerry also said to revamp revamped mobile device management tool, in a quest to recover corporate and government customers.
BlackBerry is expected to give more focus on its affordable category. The first such handset, the BlackBerry Z3, is being produced in association with Taiwanese contract manufacturer Foxconn.
Canada-based BlackBerry has signed a deal with FIH Mobile, the Hong Kong-listed unit of Taiwanese electronics company Foxconn Technology Co Ltd. Under the deal, Foxconn designs and produces affordable handsets targeted at Asian markets. The BlackBerry Z3 will first go on sale in April, at a price point of Rs. 12,000 ($200).
And the classic category, BlackBerry's quest to retain passionate BlackBerry fanboys, is a step forward in the right direction. The company has just announced a brand new handset, the BlackBerry Q20. The device features a 3.5-inch touch screen, alongside a traditional keyboard.
In the meanwhile, the first press shot of BlackBerry Q20 made its presence on the web world.
Beyond affordable handsets, BlackBerry will continue to make high-end handsets. Reportedly, the company is expected to reveal big-ticket handsets sometime in September later this year. It will flaunt a 64-bit octa-core processor.
The fourth category, Prestige handsets, will cater to those who truly aspires a magnificent phone. Remember the BlackBerry P9982?