There was a time when BlackBerry used to rule the high-end smartphone market. Back then both Apple and Samsung were trying to get lucky; however, things drastically changed when the Canadian handset manufacturer lost its sheen.
Even though BlackBerry continues to lose its market share in the consumer market; the company is still popular in the corporate sector, where other firms tried hard and failed. Now what's next for BlackBerry? Like Google and Microsoft, BlackBerry is optimistic about India and its growth story.
The iconic handset maker on Wednesday launched the Z3 in India, a new mid-range smart phone to re-define the market dominated by Google's Android OS. The BlackBerry Z3 not only targets SMEs (Small and medium enterprises) but it should be seen as an excellent alternative to popular phones running on Android in the same price bracket.
Priced at Rs. 15, 990, the new BlackBerry 10.2 OS-based Z3 will be available from July 2. Are you still an avid BlackBerry fanboy? Could you ditch Android for BlackBerry 10 OS? We will do our best to answer your questions promptly and accurately. At the official launch of the BlackBerry Z3 held in Delhi, we managed to get a closer look at the new mid-range phone. Here are our hands-on impressions!
BlackBerry Z3 - Form Factor, Display and Operating System
BlackBerry Z3 boasts an impressive design. The device looks very modern and contemporary in nature. Unlike the BlackBerry Z10 and BlackBerry Z30, the new BB Z3 is being manufactured by Foxconn; though, we appreciate the build quality and the materials used to make the device. Even if the phone is crafted out of plastic, still it has a premium look and feel.
The front side of the handset is clean and has a speaker grill and a bright BlackBerry logo. On the left side of the phone you'll notice a rubber-made flap covering the SIM card and microSD slot of the device. On the right side, there is the power button and volume rocker buttons.
The makers have done a great job in designing the rear-back cover. The back side has a "dot textured soft touch finish" that does help to handle the phone easily. Unfortunately you won't be able to remove the battery nor the back cover. Overall we loved the way the BlackBerry Z3 looks and feel. Big cheer for BlackBerry!
While the design of the BlackBerry Z30 is impressive, the 5-inch screen is not so stellar. Of course it does lack crispness you'd expect from a phone that is priced so high. The 5-inch display (960 x 540) isn't that bad, but given the retail price of the device - at least it should come with a 720p HD resolution screen. Color viewing angles and contrast ratio were impressive when tried to watch a video.
BlackBerry Z3 runs the latest version of BlackBerry 10.2 mobile OS. There are some improvements over the previous generations, but the overall look remains unchanged. To unlock the Z3, you need to slide up from the bottom of the screen.
The UI is gesture based. When you swipe up you'll always return to the home screen which displays the last four apps you had running. The BlackBerry Hub redefines the way you communicate with your friends and clients. The UI is simple, and intuitive.
One of the biggest drawbacks of the BlackBerry 10 OS is a lack of applications. We're sure you'll find trouble in finding the most popular apps available on the competitor's platform. Like the quality apps, there are very few games available on the BlackBerry 10. BlackBerry has finally added its native Maps. Users can now download BlackBerry Maps on all BlackBerry 10-powered devices.