BlackBerry can somewhat be compared to your typical Bollywoood style "comeback kid". A comeback kid makes a late entry only to knock off all the baddies (in this case, other rivals) at one go and save the day. Same is the scenario with BlackBerry aspirations with the Z3 handset.
The Z3, itself, isn't really a brand new offering since it was already built exclusively and released in Indonesia. The makers decided to make the device live in India after the kind of popularity it gained in the Indonesian market.
However, the BlackBerry Z3 comes in at a very crucial juncture in the Indian smartphone domain. According to International Data Corporation, smartphone sales in India grew almost three-fold to over 44 million in 2013. And in fact, that number was helped by affordable devices made by local firms like Micromax and Karbonn.
Doing a recap on the available specs for the device, the BlackBerry Z3 has a 5-inch qHD display with a resolution of 960 x 540 pixels. It is powered by a 1.2GHz Qualcomm Snapdragon 400 dual-core processor, coupled with 1.5GB of RAM.
The Z3 comes with 8GB of on-board storage, which can be later expanded up to 32GB via a microSD card slot. The Z3 runs on the latest version of BlackBerry 10.2.1 OS.
On the camera front, there's a 5-megapixel rear-facing camera, and a 1.1-megapixel front-facing camera. Connectivity options of the smartphone include 3G, GPRS, Bluetooth, Wi-Fi, GPS and more. The makers have added a 2,500mAh battery fitted inside.
But while the specs of the device show the technical side of the device, BlackBerry will know that are other waiting to pounce upon the device with similar specs. In fact, it will require more than just technicality for the device to be a hit in the Indian market.
So which are the features that could make the device a hot among Indian users. We take a look at the top 5 reasons for the device to go viral in the Indian market.
In case you are fixated with the likes of Android and iOS, we advise you to at least take a look at the new BlackBerry OS 10.2.1 that the Canadian phone maker is offering with the device. In fact, the Z3 is the cheapest BlackBerry phone containing BlackBerry OS 10. And add to that more goodies such as a communications hub, an intuitive keyboard and the raw BBM experience you always wanted.
If prices are set aside for a moment, Indians do have the knack to check on the specifications of a device minutely before investing. And if that really is the scene, we don't see why the Z3 won't sell well in India. In fact, a 5-inch qHD touch screen with 960×540 pixels and 220 pixels per inch, alongside a massive 2500mAh battery unit should act as a major crowd puller.
With the BlackBerry Z3 at your disposal, you can enjoy a plethora of Android apps on your handset. The support for Android is already the most unique feature when compared to the previous BlackBerry devices. And as long as you willing to sideload app stores, any of them can be accessed from your phone.
While the device is a tad bit heavier compared to the likes of the BlackBerry Z10, it's still offers a solid outer covering and is quite well built. The material at the back of the phone will give it a good grip, alongside offering a premium feel. Enough to get you all geared to invest on it.
The BlackBerry Browser, as stated by the company, is less of a browser and more of a hunter-gatherer. to make things clearer, the browser will allow the reader mode to remove page clutter. And together with the power of the best HTML5 mobile browsing experience, full Flash capability and unlimited tabs, it's nothing less than a treat.