It hasn't been a long time since the Canadian smartphone maker BlackBerry massively reduced the price of its first touch screen BB10 device, the BlackBerry Z10 in India. The device is still selling in the sub-continent at the same discounted price range that's currently available for customers in India as well.
Now, in yet another move to increase the brands reach and sales graph, the company has cut the price of the latest device the BlackBerry Z30. The device which was initially launched in October last year at a price tag of Rs. 39,990, now is selling at the price of Rs. 34,990.
The offer comes as a celebration of the 10th anniversary of the company's venture in the Indian market. It should be noted that the offer is a limited time discount and will last for only 60 days starting today.
The offer will run across all BlackBerry retail chain, said the company. The white BlackBerry Z30 will be exclusively available on Flipkart at the same price of Rs. 34,990.
Regarding the new offer, Hitesh Shah- Director, Channel Sales, BlackBerry India said, "India is amongst the key emerging smartphone markets. The Indian consumers want access to cutting edge experience of a smart device combined with a revolutionary operating system - all at an attractive price point. We have seen a phenomenal response to our initial promotional offer on BlackBerry Z10 and are confident we will see similar off take for the 5 inch screen BlackBerry Z30 that combines technology and style quotient in one device. This anniversary price of Rs. 34,990/- will therefore ensure that consumers are able to experience the latest and best technology at an attractive cost."
Here is a refresh on the specs of the device. The BlackBerry Z30 has a 5-inch Super AMOLED display having resolution of 1280 x 720 pixels and is powered by a 1.7 GHz dual-core processor by Qualcomm Snapdragon S4 Pro chipset with Adreno 32- quad-core graphics coupled with 2GB of RAM. It houses native storage unit of 16GB, which can be further expanded up to 64GB via a microSD card slot.
There's an 8-mega pixel camera with Auto Focus, LED Flash, 5x digital zoom and ability to record videos in Full HD format. Also add a 2-mega pixel front facing camera with 3x digital zoom and 720p HD video recording facility. The makers have added a 2,880mAh Li Ion non-removable battery. BlackBerry says the battery lasts up to 25 hours. Connectivity features include: 4G LTE, 3G, Wi-Fi, NFC, microHDMI, USB 2.0, Bluetooth 4.0, GPS and preloaded BlackBerry Apps.