Sony is not yet through with its impressive announcements in IFA 2013 because the 20MP camera phone is yet to get a major software tweaks from Camera360, which is one of the world's most popular smartphone photography apps. How much further is Sony going to take its camera performance level? No one knows but surely, With this collaboration between Sony and Camera360 will definitely augment the camera features to another level.
In face, the alliance is more focused to offer Sony's range of photography software to both the Sony DSC-QX10 and DSC-QX100 lens-style camera when they will launch later this month. Camera 360 will become the first photography software to be customized especially for the new smartphones that will improve the mobile photography experience without the need to incorporate a giant lens into a smartphone. The DSC-QX100 has a Carl Zeiss Vario-Sonnar T f/1.8 lens with 20.2MP and the DSC-QX10 comes with a Sony G Lens and 1/2.3"-inch CMOS sensor with 18.9MP and also has a 10x optical zoom. In plain words, the camera lenses as it is comes with a superb quality.
According to the press release, the lenses connect to a smartphone via Wi-Fi or NFC, and Camera360 has incorporated this into the updated app via the "Sony Camera" mode. This feature will allow smartphone users to search and connect to a Sony Wi-Fi network manually and the users can save their images on a microSD card in the lens-style camera.
"Through working with Sony DSC-QX100 and DSC-QX10 cameras, we're making it easier for mobile photographers to capture high quality pictures with the most popular and professional filters. We're making continuous improvements to provide a better photography experience for global smartphone users," said Gary Gu, Marketing Director of Camera360.
The new Sony lens-style cameras are expected to go on sale worldwide later this month at the price of £179 (approx. Rs. 18,009) for the QX10 and £399 (approx. Rs. 40,143) for the QX100. The V4.8 update for Camera360 apps including the "Sony Camera" mode will be available to download at around the same time.