Ex-Apple CEO John Sculley Launches Obi Mobiles In India To Offer Low-Cost Devices

Back in March, mild rumors were sprouted online suggesting that the former Apple CEO John Sculley would launch a new smartphone brand in India. Then the reports online also said that these smartphones would be priced between Rs. 5,000 and Rs. 15,000. Now, the John Sculley has actually launched the company in India, called as Obi Mobiles.

Ex-Apple CEO John Sculley Launches Obi Mobiles In India

The company is based in Gurgaon and is promoted by Inflexionpoint, a popular IT supply chain company co-founded by John Sculley, Ex CEO of Apple. The OBI Mobiles team is headed by Ajay Sharma as CEO, former head of smartphone division in Micromax and HTC and Neeraj Chauhan, CEO of Inflexionpoint for IT and Telecom supply chain aggregation.

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The latest entrant in the Indian smartphone business Obi Mobiles has been exclusively launched in India currently and reportedly it is said that the firm is planning to invest $20 million this year to set up the supply chain, design center and sales in the key cities across India.

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The company reportedly said that it had plans to launch affordable smartphones with superior technology in India. It plans to expand to other countries Asia Pacific, Middle East and Latin America in future. Fist set of smartphones under Obi Mobiles brand can be expected to hit the Indian markets by early May 2014.

However, there are no mentions of the exact price bracket of the devices that are going to be launched in India under the latest brand name.

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