The battle to capture the smartphone industry is on and there are many potential customers who want to get their hands on a great phone. In order to get their attention, smartphone companies are using a lot of their marketing times to show the world about the 'greatest features' on any smartphone.
But these marketing techniques could always result in a difference in perception once a user gets the device. Here are 5 marketing gimmicks you need to be careful about.
Of the major smartphones that are already on the market, many of them sport an octa-core 64-bit processor or quad core processors. But these technical aspects are nothing but the only way to attract customers.
Pixel doesn't matter
No matter what the specifications say about the camera, the performance depends not just on the megapixels but also on the image processing that takes place within the app. A perfect example would be the difference in camera samples from Samsung Galaxy S7 and an iPhone 6S.
High definition screens
This is one of the primary that can affect our purchasing decisions. Yes, the better the screen resolutions, the better experience you have of the content. But not all screens are exactly as they're promoted.
Just like the camera specifications, there are still many many confusions about the amount of RAM a device should have. Having a bigger RAM memory does help in gaming and for a quick multitasking experience, but not even a basic RAM of 2 GB can also get you a great experience.
Take the example of the iPhone 6 and Samsung Galaxy S6 Edge, devices which have the same fast performance, give great battery life, yet they are have 1 GB and 3 GB of RAM storage.
Personal phone experience
Talking to your phone, kicking off a conversation with your virtual assistant are all features which are available on every smartphone all thanks to the competition and improved software of iOS, Android, and Windows 10 Mobile. But these are not features that are restricted to a device.
So how would you avoid all these? Taking the ads with a blind eye would not be a good option. You need to experience the device yourself at the nearest mobile store and see the performance for yourself.