At a flashy event in NCR today, India's one of the most successful technology companies, Micromax took the stage for a slew of announcements.
Since, Micromax was already touting about this so-called 'Guts to Change' Gurgaon event for a week now by releasing back-to-back teasers, the tech media was quite sure that the Rahul Sharma headed-company is planning something big for the D-day.
And as it happened, Micromax did make sure to make it large. While, the tech insiders were expecting just the launch of the successor flagship, Canvas 6 - Micromax also announced some new corporate developments, along with launch of several new devices.
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At the event today, the company unveiled its brand new logo - ‘Nuts: Guts: Glory' (as seen in the picture) and claimed that it's working hard on its software development and customer service.
Basically, they announced to revamp their personal assistant Around, which was earlier known as Around Yu.
While the reports were rife, the company made it official today about their very own e-store.
As expected, Micromax announced its flagship successor Canvas 6. But also with the 4GB RAM variant - the Micromax Canvas 6 Pro.
While, the Micromax Canvas 6 features an all metal uni-body design and packs in a 5.5-inch Full HD display, 64-bit MediaTek MT6795m SoC, Tru Octa-core 2.0GHz chipset coupled with 3GB RAM and 32GB of internal storage. You'll also find a 13MP camera on the back; an 8MP camera is in charge of selfies and 3000mAh battery and a fingerprint scanner on the back.
On the other hand, the Canvas 6 Pro flaunts the same specs; the difference is 4GB RAM and 16GB of internal storage. And both the smartphones are priced at Rs 13,999.
Reportedly, both the smartphones will be available for pre-booking from today itself on Micromax's own e-store.
Also the devices will come integrated with Around, through which users can use the single sign to access any service as well as pay for it using the native wallet.
At the same time, the company also announced a wide range of budget smartphones including Bolt Supreme, Canvas Spark 2+, Canvas Evok, Canvas Mega 2, Bolt Q381, Bolt Supreme 2 and Canvas Unite 4.
Further, there's no information on the pricing and availability of the said new range, however the company has informed to release the details by next week.
Micromax also showcased new television line-up and new tablets as well at the event today. Adding to its 4G tablet portfolio, Micromax announced two new tablets P810 and P710 with a screen size of 8" and 7" respectively. At the same time, Micromax gave sneak preview of its new range of Smart LED TVs including 50-inch and 40-inch.