This, by any means, is not to say that other colours look bad but, the shiny black variant just looks better.
The Jet Black variant has its own downsides
The Jet Black comes with its own downsides. The fine print at the bottom of the iPhone 7 page (on the company's official website) read "the high-gloss finish of the jet black iPhone 7 is achieved through a precision nine-step anodisation and polishing process. Its surface is equally as hard as other anodised Apple products; however, its high shine may show fine micro-abrasions with use."
What should I do to prevent it from scratches?
Don't worry. There's a way you can prevent your new iPhones from scratches and abrasions. And no, we are not asking you to simply use a case.
Here's how you can prevent your Jet Black iPhone 7 or iPhone 7 from scratches.
Use a liquid scratch protector
Thanks to nanotechnology, you can now protect your brand new Jet Black iPhones from scratches. All you have to do is to buy a scratch resistant spray (which makes use of nanotechnology to form a layer on the outer surface of your phone) and apply it to your iPhone. Voila, your iPhone 7 or 7 Plus in now scratch resistant. Do note that applying this spray will not make your device bulkier.
You can visit NANOSTATE.in to buy yourselves a scratch resistant spray.
Or you can simply use a case
If you don't want to use the aforementioned spray, do yourselves a favour and simply buy a case to protect your new iPhone from scratches.