It all began with Nokia's ambitious PureView project of including a 38-megapixel camera in a smartphone. The challenge was to get the best in class photography even from a handheld device. And the Nokia 808 PureView was the first device to get the best camera a professional could carry right in his pocket.
We take a look at how the technology works and why some company still use it on their device.
Nokia's PureView oversampling and HTC UltraPixel work on the same principles, yet they give out different results. Ideally, the phones consist of image sensors which capture the image and convert each individual pixels into multiple pixels. Now, as the pixels increase so does the image quality. It's as simple as that.
It doesn't stop there
Getting great quality photos are not the only reason for having a smartphone. It needs to capture the perfect amount of light. With this technology, HTC and PureView handsets have the advantage of greater low-light shots.
Talking about low-light performance, the HTC One (M7), Lumia 1020 were devices that are known for their low-light photography. Using technologies like oversampling and UltraPixels helps the company to design their camera with a higher aperture. These companies have broken boundaries to make consumers believe that pixels are not everything. Better camera hardware does entice many consumers, and HTC is trying to do just that.
Greater manual control
Wouldn't it be great if you had full control over the end results of your photograph even before you've shot it? The hardware allows users full control over the shots and preview the shots so that you can make any more changes.
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Post shot edits
As we read earlier, the camera captures more details even though it may have just 12-megapixels (in the case of the new HTC 10). But the end results of the photos will be better. You can reframe the images the way you like it even after taking the picture, sharing it with friends and also on social media. The image clarity will not be lost in the process.