Why Apple Always Sets Time to 9:41 AM in Its iPhone and iPad Ads

If you have ever paid close attention to the Apple products photos, you may or may not have noticed that the time on the products is always 9:41AM.

Well, if you visit the Apple website, you'll notice that all their products that display time including the iPod are always at 9:41 AM. However, it is not just on their website, but Apple's advertising materials on television and in print ads are also stuck on a single time.

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So why do most official photos of Apple products show the same time? Well, the real reason behind the same time stuck on all products is really quite simple. Let's take a look at the slider.

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1

The exact time Steve Jobs revealed the very first iPhone in 2007 the time was 9:42. After that, all Apple products in ads were stuck at 9:42.

2

Until 2010, when Steve Jobs unveiled the very first iPad. Then, the clock showed 9:41.

3

The secret behind the same time was actually revealed way back in 2010 by then Apple iOS vice president Scott Forstall.

4

"We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience's watches. But we know we won't hit 40 minutes exactly. And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are - the secret of the magic time,"

5

The 9:41AM display time is still used by Apple today can be traced all the way back to Steve Jobs' legendary iPhone unveiling.

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