Fly, a European mobile phone brand which lately entered the Indian smartphone market is now gearing to add up some more feathers to it's basket of offerings. This can be said, as we just found out that the tech firm is planning to launch some handsets at affordable prices in the coming days.
GizBot found three smartphone models (Fly F50Q, F45Q and F40+) listed on Fly's India site recently. All of them are yet to be launched in the market, as the availability details are absent from the main listings.
The most premium of them i.e. the Fly F50Q is priced at Rs. 15,699, and currently tagged "Coming Soon" on Fly Mobile India site. The phone packs a large 5-inch display having resolution of 1280 x 720 pixels with an IPS OGS (One Glass Solution) display technology.
The Fly F50Q runs on a 1.2GHz quad-core processor coupled with 1GB of RAM and 4GB of ROM (expandable up to 32GB via microSD card). Android 4.2 Jelly Bean comes out of the box. There's a 13-mega pixel shooter at the back with AF, LED Flash and BSI sensor and 3-mega pixel camera on the front panel.
The rear back camera is capable of shooting video in 1080p Full HD format. This dual-SIM phone comes with a 2,000mAh Li Ion battery. Other highlighted features include: 2G, Wi-Fi, 3G, GPS, Bluetooth, FM Radio, amongst others. With every purchase of Fly F50Q, consumers get a free protective case and scratch guard. Priced at Rs. 15,699, the Fly F50Q is a viable competitor to Micromax Canvas 4.
The F45Q is another smartphone with quad-core processor and 1GB of RAM. This dual-SIM phone has a 4.5-inch FWVGA display having resolution of 480 x 854 pixels. Android 4.2 Jelly Bean comes out of the box. There's an 8-mega pixel rear facing camera with LED Flash and 2-mega pixel front facing camera. 3G connectivity comes standard.
The makers have added a 2,000mAh Li Ion battery. The internal memory stands at 4GB ROM (expandable up to 32GB via microSD card). Other features include: 2G, Dual SIM, Wi-Fi, Bluetooth, GPS, amongst others. The phone is listed at Rs. 10,999 on Fly Mobile India website. At this price, there are other options available in market. Consumers are free to choose either Zen UltraFone 701 HD or Karbonn S5 Titanium, at around same prices.
Lastly, the Fly F40+ is an ultra low-end Android smartphone. The specifications are pretty much expected considering the phone costs Rs. 4,999 in the Indian market. The device packs a 4.0-inch WVGA display having resolution of 480 x 800 pixels, 1GHz single-core processor, 512MB of RAM, 512MB of ROM( expandable up to 32GB via microSD card). Android 2.3 Gingerbread comes out of the box. There's a 3-mega pixel camera at the back and VGA camera on the front.
No 3G connectivity mentioned in the specs sheet, but consumers can take advantage of Wi-Fi. The Fly F40 is a dual -SIM phone. If one talks about the competition, Samsung Galaxy Star is a strong name under Rs.5000. In the coming days, Lava is set to introduce Dual Core processor and Android 4.2 Jelly Bean powered smartphones under Rs. 5,000.
Meanwhile, Fly Mobile had launched slew of it's devices in India back in April 2013. As many as three smartphones (Fly F40, F51and F45s) were officially unveiled in India. Moreover, Fly F8s tablet was launched at Rs. 13,499.
Players like Gionee have emerged as a prime player, thanks to the stupendous success of Elife E3, while another Chinese tech vendor ZTE have just entered into Indian smartphone market with six smartphones. PC maker Lenovo is also in the race to become the most sought after handset manufacture. So yes, the time is right for new entrants like Fly to establish their feet in a crowded market like India.