The mobile handset segment is no exception to this and is witnessing entry of many Chinese firms. Chinese electronics companies like GFive and Wynncom have an established business here. GFive has already made into the top 3 spot in the handset manufacturing segment in India.
Buoyed by this success more Chinese companies are foraying into India and the most recent addition to the Chinese stable is ForMe Mobiles.
ForMe is one of China"s top guns in the mobile market. They have around 24 % share of the Chinese mobile market and has in their portfolio a slew of models ranging from basic colour phones to state of the art high end Smartphone"s.
ForMe has officially made its entry into the Indian market with five dual SIM card based phones that lies in a price band of Rs 4000 to Rs 5000. The company has initially launched its array of phones mainly in the South Indian markets and plans to gradually make a pan India presence.
They have drawn up an interesting growth and brand establishment strategy. ForMe Mobiles have decided to launch 2 new models from their stable in the Indian market on a monthly basis.
ForMe Communications Technology, the Chinese manufacturer owns the brand. The operational and manufacturing base of the company is at Meital Industrial Park in Shenzhen, China. The company produces more than ten million handsets annually. The mobile company has a well reputed parent company, Yidalong which has been engaged in the Mother board business for the past decade or so and has made a big name for itself.
During an interaction with the media Jiang Delong, founder of ForMe stated that he was of the notion that, if the products that the company introduces are spot on in the pricing department, then ForMe can make an impact in the market.
The company has entrusted its sales and marketing effort with Peace Telecom India, which is a fully owned subsidiary of Peace Telecom, a trading company based in Hong Kong. ForMe Mobiles have also roped in Former Cricketer Murali Vijay as the brand ambassador for its handsets. They started off with a bang in Chennai by announcing 5 new ForMe handsets recently. According to Mr. Abdul Gaffar who is the director of Peace Telecom India, ForMe five dual SIM card mobile phones plan to sell more than five million handsets in the Indian market within the next couple of years.
The prospects of ForMe mobiles success is bright and if it becomes a hit in the market then it will pave the way for further Chinese forays into the Indian mobile sector.