Gionee Elife E6 Officially Launched at Rs 22,999: 5 Ways It Can Beat Apple and Samsung Flagships

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Chinese phone maker, Gionee, has now launched its flagship Elife E6 handset in India at a price of Rs. 22,999. The news comes just weeks after companies like Sony, LG and Samsung launched their own flagship handsets in the local market. While the company is yet to build a solid reputation with Indian consumers, the handset's attractive price point and super-slim form factor might just do the trick.

Gionee unveiled the device earlier this year and had promised to bring the handset to Indian markets post August 2013. It has been listed as "available" on SnapDeal for a price of Rs. 22, 165.

Talking about the device's specifications, it uses a 5-inch OGS (One-Glass-Solution) AMOLED display with a resolution of 1080x1920 pixels, delivering a rich pixel density of 441ppi. The device has also been heralded as one of the slimmest in the world since it is only 6.18mm thick. It is powered by a 1.5GHz Mediatek quad-core processor, along with 2GB of RAM. For imaging, there's a 13-megapixel auto focus rear camera with a 2nd generation BSI sensor and LED flash, apart from a 5-megapixel front-facing camera with a 28mm lens.

The phones offers 32GB of in-built storage and has no options for memory expansion. It will come preloaded with Android 4.2 Jelly Bean and will use the company's custom Amigo UI layer. The phone uses a 2020 mAh battery. The device will be available in Stunning Black and Pearl White color variants.

We were impressed by some of its features, which include gesture controls for answering phone calls, flipping through pictures, and even pausing and playing videos.

Given the phone's solid feature set and attractive pricing, we're sure that it can beat most flaghsips in the Indian market, this includes devices Apple and Samsung. Read through the slider below for more information

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The E6 has the best display in its price point. A stunning 5-inch OGS (One-Glass-Solution) AMOLED display with a resolution of 1080x1920 pixels, delivering a rich pixel density of 441ppi. Why is this a big deal? Well, the new Samsung Galaxy note 3 has just 388 ppi, making its screen inferior to the one on the E6. One of the few phones that can compete with the E6's display happen to be Sony's new Xperia Z1, which has 441 ppi as well and retails at around Rs. 41,000. So Ginoee has given the Elife E6 a display that's better than phone's that cost two times its price tag.


Most phone manufacturers offer a good rear camera, but their front facing cameras are rather poor in comparison. However, keeping in mind that consumer's are taking more and more selfies of late, the company has armed the handset with an excellent front facing camera. The device uses a nice, powerful 13 MP camera that shoots brilliant pictures even in low-light. Apart from this, the device has a 5MP front facing camera, which is better than that everything that we've seen so far.

Form Factor

Ultra-slim isn't the word. Apart form sporting gorgeous looks, the Elife E6 is slimmer than almost all phones that are currently in the market. Does it beat the iPhone 5 (7.6mm)? Yes. The Samsung Note 3 (8.3mm)? Yes. What about the gorgeous and super slim Xperia Z1 (8.5mm)? Compare the phone with other rival handsets, and you'll notice that the E6 beats them all when it comes to a thickness. So yes, its easily one of the sleekest devices in the market.


Gionee has used the typical "more for less" strategy, offering powerful features, solid hardware and an amazing form factor at a comparatively lower price point. Despite retailing at just Rs 22,990, the phone has enough muscle and glitz to take on rivals that priced between Rs. 40,000 to Rs. 50,000. So if you want a high-end phone at mid-range price, go right ahead and grab a Elife E6 from Gionee.

Amigo UI

The phone's UI layer, dubbed as Amigo, can be me compared to the visual brilliance of Apple's iOS 7. Visually, the phone's interface beats all other Android competitors with its sleek, minimal approach to UI design. We loved running through menus as the phone reacted with subtle, smooth animations and transitions that were seamless and elegant. Easily one of the best approaches to UI on the Android platform.

Stay tuned to GizBot for more updates!

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