Gionee Elife E7 To Launch in India On December 24: A Big Threat to Android Biggies?

Back in November 2013, Chinese smartphone manufacturer Gionee launched its latest handset called Elife E7 at Shanghai. Now the maker of the Elife E6 handset is all ready to officially launch the successor handset Elife E7 in the Indian market this month. The company has slated to the launch event on December 24, according to the press invite the tech media world received this morning.

Talking about the specs, the upcoming handset comes with a 5.5-inch Full HD (1920 x 1080 pixels) IPS touch screen display based on One Glass Solution from JDI with Corning Gorilla Glass 3 protection and a 2.33mm ultra-narrow frame.

Powering the handset is Qualcomm's most powerful 2.2 GHz quad-core Snapdragon 800 MSM8974 processor. However this processor is meant for just the 3G variant of the handset. While the 4G LTE version will be clocked to 2.5 GHz quad-core Snapdragon MSM8974AC processor. Both the variants of the handsets run on Android 4.2 (Jelly Bean) OS with a layer of Amigo 2.0 UI.

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Photography in the Elife E7 will be taken care of by a 16-megapixel auto focus rear camera with 1/2.3″ 1.34 µm Largan M8 sensor, 5 element Sapphire Lens and a unique and there is also a stunning 8-megapixel auto focus front-facing shooter.

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Again, Gionee Elife E7 comes in two variants 2GB RAM with 16GB internal memory and 3GB RAM with 32GB internal memory. Connectivity options include LTE/3G, WiFi 802.11 b/g/n, WiFi Direct, Bluetooth 4.0, GPS, USB,OTG and NFC. Further, Elife E7 measures 150.6 x 75.0 x 9.5mm-6.2mm and weighs 150 grams and draws its energy from a 2500 mAh built-in battery.

Concerning the UI features, Elife E7 has new ways to wake up the screen such as Double Tap, Black Screen Gesture that lets you draw the gestures on the black screen to go to customized apps and Voice Control. On top of that, this handset also incorporates 3 microphones for noise cancellation as well. The Elife E7 comes in Black, White, Blue, Green, Orange and Red colors and in China it is priced at 2,699 Chinese Yuan (approx. Rs. 27,665) for the 16GB variant and the 32GB variant will cost 3,199 Chinese Yuan (approx. Rs. 32,790).

Potential Rivals

Smartphone industry is flourishing really fast these days and when Gionee Elife E7 will land in the market it will have many competitors making it difficult for the new entrant to survive in the market. These include Micromax Canvas Turbo and Karbonn Titanium S7, Samsung Galaxy Note 3, Lenovo K900, LG Optimus G Pro, Galaxy Note 2 and also Sony Xperia Z Ultra and more.

But if Gionee wants to win the smartphone race, the manufacturer will just have to apply a smart pricing strategy to lure the consumers, as Elife E7 comes with all the likes of a good smartphone.

Share your opinions in the comments section below. Will you purchase a Gionee Elife E7 in place of other top branded smartphones prevailing in the respective category?