Gionee Elife E7 Hands On Review: First Look

| Updated: Saturday, December 28, 2013, 14:39 [IST]

Since the coming of Elife E6 in India, Gionee has become an indisputable king in the mid-range Android handset market. Initially industry insiders considered Gionee, yet another Chinese brand, while others praised the brand for making Full HD smartphones affordable. Gionee isn't trying to be Apple or Samsung, rather the company is positioning itself as a substitute to hell lot of domestic vendors operating in India.

Gionee Elife E7 Hands On Review: First Look

The successor to E6 - Gionee Elife E7 - officially got launched in India on December 24. On the same day, GizBot got an opportunity to experience the device and we did a hands on review. Here's our take on Gionee's Elife E7. Take a look!

The first thing that comes to your mind when someone talks about dedicated camera phones is Nokia Lumia 1020.

But now as claimed by the company, the Gionee Elife E7 is one of the finest high-end camera centric handset in the mid range price category. We found the phone rectangular in shape (just like the E6), but taller and little bulkier. The E7 is not exactly a replica of Nokia Lumia 1520 but yes, it is hard to ignore similarities in respect to design. The E7 is made of glossy plastic (oh, no matte finish) that makes the device slippery and prone to smudges.

While the E6 comes with a 5-inch FHD display, its successor comes with a massive 5.5-inch Full HD (JDI) screen having a resolution of 1920 x 1080 pixels at 401ppi. The screen is gorgeous; however, we found the display underwhelming in bright ambient light. The color reproduction and viewing angles are okay.

Underneath the display, you'll find three standard Android capacitive buttons. Amusingly, there is no dedicated camera shutter key built on the right hand side of the device. Since the phone is massive in size, a dedicated camera key would haive been included for the convenience. Moreover, the E7 does not come with removable back cover nor users can remove the battery.

The manufacture has given all the adequate ports necessary for an average user. We wish to see an HDMI port included in Gionee's next flagship device.