Chinese smartphone manufacturers have been excelling in the business quite well these days. Following the footsteps of Huawei which has already occupied the third position in the global smartphone market share in Q3, Gionee also looks to capture some market share and has announced the their latest handset in the Chinese market.
The device that was unveiled in Shanghai yesterday, comes dubbed as Elife E7, the proud successor of E6. Talking about the specs, the handset comes with a 5.5-inch Full HD (1920 x 1080 pixels) IPS touch screen display based on One Glass Solution from JDI with Corning Gorilla Glass 3 protection and a 2.33mm ultra-narrow frame.
Powering the handset is Qualcomm's most powerful 2.2 GHz quad-core Snapdragon 800 MSM8974 processor. However this processor is meant for just the 3G variant of the handset. While the 4G LTE version will be clocked to 2.5 GHz quad-core Snapdragon MSM8974AC processor. Both the variants of the handsets run on Android 4.2 (Jelly Bean) OS with a layer of Amigo 2.0 UI.
Moving on to the imaging domain, the Elife E7 features a 16-megapixel auto focus rear camera with 1/2.3″ 1.34 µm Largan M8 sensor, 5 element Sapphire Lens and a unique and stunning 8-megapixel auto focus front-facing shooter.
Again, Gionee Elife E7 comes in two variants 2GB RAM with 16GB internal memory and 3GB RAM with 32GB internal memory.
Connectivity options include LTE/3G, WiFi 802.11 b/g/n, WiFi Direct, Bluetooth 4.0, GPS, USB,OTG and NFC.
Further, Elife E7 measures 150.6 x 75.0 x 9.5mm-6.2mm and weighs 150 grams and draws its energy from a 2500 mAh built-in battery.
Concerning the UI features, Elife E7 has new ways to wake up the screen such as Double Tap, Black Screen Gesture that lets you draw the gestures on the black screen to go to customized apps and Voice Control. On top of that, this handset also incorporates 3 microphones for noise cancellation as well.
The Elife E7 comes in Black, White, Blue, Green, Orange and Red colors and is priced at 2,699 Chinese Yuan (approx. Rs. 27,665) for the 16GB variant and the 32GB variant will cost 3,199 Chinese Yuan (approx. Rs. 32,790). It would be available for pre-order in China later this month and would go on sale on December 12. The Gionee Elife E7L with LTE support would be available in the first quarter of 2014.
The Elife E7 would launch globally in the early 2014 including India. Gionee has also announced that the company would launch the E7 mini with a Mediatek octa-core chipset in the coming months.
Amid growing popularity of phablets in India, it is for sure that Gionee Elife E7 will have to face a tough battle in the market from lot of others which comes from the roots of strong tech manufacturers. First of all the major native rival Huawei will be one with utmost concern. Others like Samsung and LG will also be suffering.
If the device comes in India, it will rival with almost all the Indian premium handsets like Micromax Canvas Turbo and Karbonn Titanium S7 as well. But GizBot has chosen Samsung Galaxy Note 3, Lenovo K900, LG Optimus G Pro, Galaxy Note 2 and also Sony Xperia Z Ultra as its potential rivals. All these devices come with a similar size and features somewhat similar specs as well. There are differences in the price.
Take a look at the specs and price of the devices followed by a verdict in the end in the slider below.
5.5-inch 1080p Full HD IPS Screen (400 ppi Resolution)
Qualcomm Snapdragon 600 1.7 GHz Quad Core Processor
Android Jellybean (v4.1.2)
3140 mAh Battery Capacity
13 MP Primary and 2.1 MP Secondary Full HD Camera
Dual Camera / Dual Recording
Click here for full specs
Price: Rs. 27,499
5.7-inch Full HD Super AMOLED (1920 x 1080) Display
Octa Core Processor (1.9 GHz Quad + 1.3 GHz Quad) and 3 GB RAM
Android v4.3 (Jelly Bean) OS
13 MP Primary Camera with Auto Focus and BSI Sensor
2 MP Secondary Camera with Smart Stabilization and BSI Sensor
Full HD (1080p) Recording and Playback Support
Dual Shot / Dual Recording / Dual Video Call
S Pen Optimized Features
Click here for full specs
Price: Rs. 46,900
6.4-inch Full HD Display
2.2 GHz Qualcomm Snapdragon 800 Quad Core Processor
Android v4.2 (Jelly Bean) OS
16 GB Internal Memory and 2 GB RAM
8 MP Primary Camera with Auto Focus
2 MP Secondary Camera
Full HD Recording
Wi-Fi and WiFi Hotspot Support
Click here for full specs
Price: Rs. 44,990
Looking at the specs of all these devices, they are all equally powerful except for the Lenovo K900 which comes with a dual core processor. Moreover, the competition will be most crude against Samsung Galaxy Note 2 and 3. The Note 3 comes with a 3 GB RAM and so does the Gionee Elife E7. Moreover, the handset also comes with a perfect combination of a latest chipset and a best RAM and imaging technology as well. However, the Chinese company has made a little compromise on the battery front. They should have installed a little more powerful cell in the phone. The company has also enabled the 4G LTE support to the phone which makes it quite advanced. Thus this handset will definitely give a harsh time to most of the premium handsets that are currently selling in the market.