To meet the ever increasing demand of the consumers and to avoid the slumping sales figures of the Android One smartphones in India, Google is working on a new initiative.
If reports are to be believed, the search engine giant is planning to expand the Android One platform to retail shelves. Hence, one can expect new devices, effective marketing campaigns, partnerships and more offline.
Reportedly, Google has taken this step to meet the demand and supply of the consumers, when it comes to the Android One initiative smartphone range.
While, Micromax, Karbonn and Spice that followed the Android One program, earlier this month, failed to make an impact on the offline market. However, now as Google is planning to partner with more Indian OEMs on the Android One project, looks like the Android maker will be able to meet the quality and demand, that the company had promised the budget consumer market during launch.
Android One -- Story So Far
Priced around Rs. 6,000, while Micromax is selling its Canvas A1 Android One device through Amazon, Karbonn offered it's Sparkle V to the consumer via e-commerce site Snapdeal. On the other hand, Spice is selling Dream Uno through Flipkart again.
However, going by the sales figures, none of them is a hit till now. Consequently, the top retailers are refusing to stock up Google's Android One devices doubting the sales credibility.
Especially, after comparing to the recently launched smartphone range from Xiaomi and Motorola, buyers are not keen on investing on Android One initiative range.
Reportedly, as per the Android One executives, the business is doing well, however the company is still not keen on sharing the exact sales figures.
Hence, it's time that Google comes up with a new strategy to make some money out of the Android One initiative. Going by the initial figures shared during Android One launch, Google aims to connect 5 billion people with internet and aims to sell 200 million units within 2014.