Taiwan's HTC is readying an entrant to the increasingly critical low-end of the mobile device market with the Desire 310, which has been officially unveiled on Thursday.
In all these years, Taiwan's most popular handset maker has missed out on a chance to popularize its Desire series against Samsung's Galaxy series. Hence, unlike Samsung or Lenovo, this Taiwanese giant hasn't been able to capture a large chunk of the smartphone market.
So today, HTC has finally pulled the wraps off from its newest member under its Desire series, the Desire 310. This legitimate successor to the Desire 300 will go on sale in Taiwan in April, followed by other markets.
"Everybody today wants a smartphone that can keep up with them, regardless of whether it is a flagship or entry-level model" says Peter Chou, CEO of HTC Corporation. "The latest addition to our renowned HTC Desire range combines super-fast processing and premium features at a lower price, offering users the best possible experience in this category"
HTC Desire 310: Specs, Features and Competition
On the surface, the Desire 310 resembles (hardware wise) closely to the Moto G, which has been declared hit all around the world. Though, we are not sold by HTC's internal specs.
Well, in terms of design, the Desire 310 is likable at first glance. It has a modern design, just like another HTC made phone. The phone has a 4.5-inch FWVGA (854 x 480 pixels) resolution. It is powered by a 1.3 GHz quad-core processor coupled with 512MB of RAM and 4GB of internal memory, which can be expanded via a microSD card slot.
On the imaging front, the handset features a 5-megapixel rear-facing camera, and a VGA quality front-facing shooter provided in the front. The Desire 310 has a 2,000mAh battery fitted inside.
The Desire 310 incorporates an array of connectivity options, notably, 3G, Wi-Fi, A-GPS, Bluetooth and more. Yes, the device does have an added dual-SIM support.
This entry-level handset runs Android mobile OS with HTC's native Blinkfeed layer slapped on top of it.
There's a complimentary offline reading mode added. The official press release read" it's now possible to view articles from your personal feed, drawn from more than 20,000 articles a day from the world's leading media companies". Users can add up to 120 articles to your reading list when connected to Wi-Fi and access them later.
Taking about the competition, HTC will indeed try to dent the Motorola Moto G, which has been declared a successful low-end phone in markets like India and other South East Asian countries.
HTC Desire 310 is yet to go official in India.
Stay tuned to Gizbot for more updates!