HTC's market share and profits have plunged to an all time low, and now the company sees India as its only savior. In tune with that, not long ago, the company unveiled its 'Hero' handset, the HTC One (M8).
An upgrade to last year's hit HTC One, the newest flagship phone is even more critical for the company as it would bring back some of the market share from the likes of Samsung and Apple. But Indian consumers are rather interested in checking out low to mid-range devices being planned by the firm.
Just recently, HTC introduced its most affordable Android phone, the Desire 310 (Dual SIM), into Indian market. Although, we're not having concrete numbers to prove how popular the HTC Desire 310 is in India, but the device certainly looks appealing at a price point of Rs. 11,700. In fact, the company has been advertising the Desire 310 Dual SIM in all of its marketing campaigns. This simply means that HTC is really excited about its mid-range portfolio that would eventually help the brand to encash some popularity amongst young breed.
Meanwhile, HTC has not forgotten to completely ignore its premium range. This coming Monday (April 21), HTC is expected to announce the retail price of the HTC One (M8), which according to market sources could be less than that of Samsung's Galaxy S5. The phone might on sale in the first week of next month, sources told GizBot.
The HTC One (M8) has a 5-inch Full HD display, slightly larger display than its predecessor, as well as improved camera technology. The device will face tough competition from the likes of Samsung Galaxy S5 and the Apple iPhone 5S, both handsets are priced above Rs. 50,000 price slab.
Coming to back to HTC's mid-range portfolio, there is a buzz in the market that Indian buyers will soon get to see the Desire 316, the Desire 816 and the Desire 610 in the coming days ahead. The market availability of all these devices will be revealed this coming Monday (April 21).
Earlier in the day, HTC had sent an invite to attend an event on April 21, scheduled to happen in New Delhi. There are solid chances to see the Desire 316 being launched officially for the Indian market. Other than that, we're having a close eye on the debut of yet another mid-range handset, the Desire 816, at the same Delhi-based event. Last month, we had exclusively told you that HTC might bring the Desire 816, a 5.5-inch 720p HD phablet, into Indian shores by May.
Since the information was revealed to us by a senior executive over at HTC, thus we can assume that they would launch the Desire 816 by next month. In China, pre-sale booking of the Desire 816 exceeded one million, according to rumors. Also we could possibly see the unveiling of the Desire 610, which features a 4.7-inch qHD display, and a Qualcomm Snapdragon quad-core 1.2GHz processor under the hood.
Incidentally, according to the report published in DigiTimes, HTC will begin selling the Desire 816 and the Desire 610 in Taiwan at the end of this month. The official unveiling will take place in Taiwan on April 23.
Stay tuned to GizBot for more updates!